Cultural strategy · Communications · Connections
Your name, in the right company.
We bring people, brands and opportunities together through culture, communications and meaningful connections.
Timaya Day, indigo at The O2, London
Good connections change things.
The right story can change how you're seen. The right relationship can open a new market. The right cultural understanding can turn a campaign into a genuine connection.
At First Name Basis, we work across communities, industries and borders to make those connections count.
Culture isn't hard to reach.Meaningful engagement takes understanding.
Where culture meets opportunity.
Four practices that work on their own or together, for founders, talent, brands and institutions.
Communications & Reputation
We shape stories, build public profiles and help people and organisations become known for the right reasons.
PR strategy · Media relations · Founder positioning · Thought leadership · Talent publicity · Campaign communications
Cultural Strategy & Engagement
We help brands and institutions understand cultural communities and engage them through informed, relevant and credible strategies.
Cultural insight · Community mapping · Audience engagement · Consultation · Culturally relevant campaigns
Partnerships & Connections
We bring the right people and organisations together to create relationships with purpose and commercial value.
Brand partnerships · Strategic introductions · Stakeholder engagement · Talent collaborations · Sponsorship development
Experiences & Activations
We create and support experiences that bring brands, talent and communities together.
Launches · Curated guest lists · VIP engagement · Cultural events · Brand activations
Different worlds. Shared possibilities.
We move between music and business, communities and brands, media and culture. Our strength is seeing the opportunities that sit between industries and communities, not just within them.
Music & Entertainment
Founders & Entrepreneurship
Brands & Consumer Culture
Media & Creative Industries
Communities & Cultural Organisations
Events & Experiences
A little name dropping.
The work speaks. So do the relationships behind it.
Founder experience · Sport, culture & live
Unity Cup 2026
Unity Cup
- The challenge
- Take a tournament built around African and Caribbean diaspora football beyond sports pages, and reach the communities it was made for.
- The outcome
- More than 11 million in reach, with a combined PR audience of over 4.3 million.
- Read the case study
Founder experience · Music & live
Timaya Day
Timaya
- The challenge
- Turn a single London show into a moment for the artist's UK fanbase and the wider culture.
- The outcome
- Sold out at indigo at The O2.
- Read the case study
Founder experience · Community & brand story
The Executive Branch
The Executive Branch
- The challenge
- Give a large, fast-growing members' community a single story that works for members, partners and the public.
- The outcome
- A community of more than 16,000 members, with LEGACY as its flagship moment.
- Read the case study
Founder press placements: BBC, CNN, Sky News, ITV, The Independent, ELLE.
Founder-led, built to grow
Built on relationships. Driven by understanding.
First Name Basis was founded by Korrine Sky, a cultural strategist whose work spans entertainment, live events, media, partnerships and community building.
The agency brings that experience into a dedicated model, delivering with a wider network of specialists so clients get the right people for each brief.
Meet First Name BasisWe should be on a first-name basis.
Have a story to tell, a community to engage or an opportunity worth exploring? We'd love to hear about it.
Start a conversation